Privacy

The short version: your basket and wishlist stay in your own browser, Google Analytics only runs if you accept it, we don’t use advertising cookies, and a photo you upload to See it on me is deleted within minutes.

What stays on your device

Your basket, wishlist, recently viewed pieces, promo code and preferred units (cm or inches) are saved in your browser’s local storage on this device. They aren’t sent to us. Clearing your browser’s site data removes them. The cookies page lists each item.

Analytics, only if you agree

If you accept analytics cookies, the site loads Google Analytics 4, which records the pages you visit, how you arrived, your approximate location (country and city, from your IP address, which Google Analytics does not store) and basic device information. We use it only to understand and improve the site. Google processes this data for us under its data processing terms. If you reject analytics, or make no choice, Google Analytics is never loaded. You can change your choice on the cookies page.

What we don’t do

• We don’t use advertising, remarketing or social media tracking cookies or pixels, and analytics runs only with your consent.
• We don’t ask you to create an account.
• We don’t sell or share information about you.

See it on me (beta)

See it on me creates a style visualisation of you wearing a dress, from a photo you choose to upload. It is in private beta and only open to invited testers.

Before anything is uploaded

We explain what happens and ask for your explicit consent. You confirm that you are 18 or over and that the photo is of you. Nothing is uploaded until you agree, and you can stop at any point.

What happens to your photo

• Your browser removes the photo’s hidden information, such as its location, and reduces its size before it is sent.
• It travels over an encrypted connection to our try-on service, which keeps it in encrypted memory only. It is never written to disk or kept in our logs.
• The service checks the photo, sends it to FASHN AI, our virtual try-on provider, to create the preview, and asks Anthropic’s Claude to check the result before you see it.
• Your photo and the preview are deleted as soon as you close the preview or choose Delete my photo now, and after 10 minutes at the latest.
• FASHN AI returns the preview directly rather than hosting it. Its documentation says it keeps results of this kind for up to 60 minutes and does not use customer content to train or fine-tune its models. Anthropic’s Claude does not use data sent through its commercial API to train its models.
• We never use your photo for training, marketing or anything other than creating your preview.

Height and usual size

If you enter your height and usual size, they are used in your browser to suggest a size. They are not uploaded.

Limits

To protect the service, each tester can create 3 previews an hour and 10 a day.

Newsletter

This preview of the site doesn’t store email addresses. When sign-up opens, we’ll ask for your consent and you’ll be able to unsubscribe from every email.

Contact

Questions about your information: hello@deneanddune.co.uk.