Cookies and storage
We don’t use advertising cookies. Google Analytics cookies are optional and only set if you accept them. Everything else here keeps features you use working.
| Name | Type | What it’s for | How long |
|---|---|---|---|
| dd:basket | Local storage | The pieces in your basket | Until you remove them |
| dd:wishlist | Local storage | Pieces you’ve saved | Until you remove them |
| dd:recent | Local storage | Your last eight viewed pieces | Until replaced |
| dd:promo | Local storage | A promo code you’ve applied | Until removed or checkout |
| dd:consent | Local storage | Whether you accepted or rejected analytics cookies | Until you change it |
| dd:unit | Local storage | Centimetres or inches in the size guide | Until changed |
| dd_tryon | Cookie, strictly necessary | Keeps a See it on me beta session and your consent together. Set only if you use the beta. | 30 minutes |
These are strictly necessary for features you choose to use, so they don’t need consent under UK law. You can clear them at any time in your browser settings.
Analytics cookies (optional)
If you accept analytics cookies, we use Google Analytics 4 to see which pages people visit and how they find the site, so we can improve it. Google Analytics isn’t loaded at all unless you accept. We don’t use Google signals, advertising features or remarketing.
| Name | Set by | What it’s for | How long |
|---|---|---|---|
| _ga | Google Analytics | Tells visits from the same browser apart | Up to 2 years |
| _ga_MMK728EW79 | Google Analytics | Keeps the state of your current visit | Up to 2 years |
You can change your choice at any time.