About this concept
Dene & Dune is an e-commerce website concept created by SR7 Web Design. Products shown are not available to purchase.
Why it exists
It shows what a premium independent retailer’s website can be: fast, accessible, honest about fit, and pleasant to shop on a phone.
What’s real
- The design, the code, the accessibility and the performance.
- The catalogue structure: 100 products, each with its own sizes, fit notes, care, search data and structured data.
- The basket, wishlist, search, filters and checkout flow, which work in your browser.
What isn’t
- The shop and its products. Prices, stock levels and delivery times are illustrations.
- The checkout takes no payment and creates no order.
The photography and models
The product photography and campaign film were created with generative AI (Adobe Firefly), directed and checked by SR7 against a written brief. The seven models are not real people. Each has a fixed casting reference so she looks the same across the catalogue, and every product page gives her height, usual size and the size she’s wearing, as a real retailer would.
See it on me
The virtual changing room is a working prototype in private beta, built with a dedicated virtual try-on service and strict checks on every result. It stays closed to the public until it has passed testing on all seven of the models’ body types.