Accessibility

We want everyone to be able to browse, choose a size and check out without help. This is how we try to make that true.

The standard we aim for

We design and test to the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA.

What that means in practice

• Every page works with a keyboard alone, with a visible focus ring.
• Text and controls meet AA colour contrast, and nothing relies on colour alone: sold-out sizes are struck through and described in words.
• Every product photograph has a description of what it shows, including the colour.
• Menus, the basket, filters and the size guide are proper dialogs that trap and return focus.
• Animation and the campaign film respect your system’s reduced-motion setting.
• Pages reflow to 320px wide and text can be zoomed to 200% without losing content.

Known limitations

• The turning view of a garment is a visual feature. The same angles are always available as still photographs with descriptions.
• The See it on me preview is in private beta and is not yet available to the public.

Tell us about a problem

If something doesn’t work for you, email hello@deneanddune.co.uk with the page and what happened. We’ll reply within one working day and fix what we can.